Last Updated: August 3, 2022
Highlights. Airbnb statistics indicate the travel booking site has recovered from the losses of 2020 with a 280.2% increase in net income in 2021.
- Corporate revenue for the second quarter of 2022 totaled $2.104 billion.
- Airbnb is valued at over $70 billion as of August 2022, down 34.3% since the start of the year.
- The average host earned $13,800 in 2021.
- Over 60% of U.S. hosts say they rent out their primary home while they’re on vacation.
- Over 4 million hosts have 6 million listings on Airbnb.
For further context, see our report on the Vacation Rental Industry.
Airbnb Booking Statistics
Since its founding in 2007, Airbnb usership has expanded to over 220 countries as part of the “sharing economy.”
- Airbnb broke its own booking record in the second quarter of 2022 when guests collectively booked 103.7 million stays (including Experiences).
- The gross booking value for 2022 Q2 was $17.0 billion.
- Bookings in 2022 Q2 were up 27% year-over-year (YoY).
- Over 150 million worldwide users have booked over one (1) billion stays.
- The average Airbnb rental in the U.S. is booked 21 nights per month.
- 45% of bookings on Airbnb are for at least one (1) week.
- Airbnb includes listings from over 100,000 cities.
- The average U.S. Airbnb occupancy rate was 48% in 2021.
Airbnb Business Statistics
Airbnb’s biggest competitor in online travel booking is Booking.com. Airbnb was first incorporated in 2008 as AirBed & Breakfast, Inc. (changed to Airbnb, Inc. in 2010).
- Airbnb’s 2022 second quarter revenue totaled $2,104,100,000.
- The company’s quarterly revenue increased 39.4% 2022 Q1 to Q2 and 57.6% YoY.
- Competitor Booking Holdings (Booking.com, KAYAK, Priceline.com, etc.) surpassed Airbnb’s 2022 Q1 revenue by 78.6%.
- Expedia Group (Vrbo, Hotels.com, Orbitz, etc.) revenue surpassed Airbnb’s by 49.0%.
- The company has 810,743 followers on Twitter, which is more than three (3) times as many as Booking.com has.
- Airbnb works with 8,700 third-party partners.
- 400,000 companies directly engage with Airbnb to manage travel for their employees.
- Airbnb has over 400 agreements with local and national governments to automate the collection of tourism taxes, collecting over $2 billion in tourism-related taxes through these agreements.
Airbnb Guest Statistics
More guests are booking longer stays, indicating a market among “digital nomads” (i.e., remote workers who travel indefinitely).
- Guests were 18.4% more likely to stay in their Airbnb for at least a week in 2021 compared to 2019.
- Over one (1) year, 100,000 guests stayed in the same Airbnb for over three (3) months.
- 54% of Airbnb guests are female.
- 36% of guests are between the ages of 25 and 34.
- 15% are between 18 and 24; 13% are aged 55 and older.
- 95% of surveyed guests choose Airbnb for ease and security of payment.
- 86% say the location of their Airbnb is more convenient than a hotel.
- 77% want to live like locals.
- 64% agree that home-sharing is more ecological or environmentally friendly.
- 43% indicate functionality is their top valued amenity.
Airbnb Host Statistics
Women are more likely to register as hosts and are consistently rated as the best hosts on Airbnb.
- There are 4 million hosts worldwide.
- 85% of hosts are located outside the United States.
- Over 60% of hosts are women.
- Nationwide, the average host earns $99.00 per night for a private room with up to two (2) guests.
- For entire units with up to four (4) guests, hosts earn an average $242 per night.
- The average host earns $13,800 annually.
- Over 60% of hosts in the U.S. say they rent out their primary residence while they’re on vacation.
- Average annual earnings among hosts have increased 43.8% since 2021.
- Hosts have collectively earned over $150 billion.
- 22% of hosts indicate they chose to host after first being an Airbnb guest.
- The fastest-growing host demographic is seniors, with over 400,000 senior hosts.
- Hosts can insure their property for up to $1 million through the AirCover program.
|Type of Property||Number of Listings|
Airbnb Plus Program
Airbnb’s Plus Program identifies exceptional Hosts. To qualify, Hosts and properties have to maintain several status requirements and pass a 100-point in-person inspection.
- Airbnb Plus properties have to be verified in person.
- In addition to maintaining the Airbnb Hospitality Standards, Plus Hosts must have a minimum 4.8 rating.
- Listings must accept 95% of bookings in the previous 12 months.
- No reservations cancelled by the Host (except under extenuating circumstances).
- Plus listings must either be “Entire Home””” listings or private bedrooms with attached private bathroom.
- Over 26,000 Plus homes are available in 41 cities around the world.
- Plus homes earn up to 400% more than standard listings.
Experiences are host-led activities. Travel restrictions in 2020 prompted the launch of Online Experiences as a way for hosts to lead activities virtually.
- Experience hosts earn an average of $10,000 per year.
- Online Experiences offer tours and classes similar to the Experiences program, except all events are hosted via Zoom.
- 56% of hosts use Online Experiences to supplement their income from a part-time or full-time job.
- More than 80% of Online Experience guests attend from outside the host’s home country.
- Over the holidays, Airbnb partnered with Santa Visits USA to launch a special initiative offering Online Experiences with Santa, including Virtual Visit and Story Time with Santa, Sign Language Santa, and Mama Claus Holiday Joy.
Airbnb Home-Sharing Trends
Hosts and commercial operators listing multiple properties for rent represent one of Airbnb’s fastest-growing segments.
- Eco-friendly stays increased 141% from 2018 to 2019.
- Hosts with 10 or more properties generate a quarter of multi-host revenue.
- 81% of Airbnb’s revenue in 2017 came from whole-unit rentals where the owner was not present during the guest’s stay.
- Revenue growth for whole-unit rentals increased by an average of 76% each year from 2017 to 2020.
In 2019, Airbnb became heavily regulated, restricted or made illegal altogether in many cities where it previously had very high numbers of listings and bookings.
- Airbnb suspended 6,600 guest users in 2021 as a result of its temporary party ban; Airbnb codified a permanent ban in July 2022.
- Due to increasing regulations, growth is slow or not occurring at all in some of Airbnb’s former top cities.
- Between 2017 and 2019, listings in New York City fell 7.1% and listings in San Francisco fell 16.7%.
- In 2015, over 10% of all active listings were in New York City, London, and Paris.
- In early 2020, less than 3% of all active listings were in New York City, London, and Paris.
|Location||Laws & Regulations|
|Barcelona, Spain||Property owners must have a city-approved license to rent their property on Airbnb.|
|Las Vegas, Nevada||Primary residents must have a permit and must remain present during any short-term stay. Real estate agents cannot rent out a property for less than 31 days.|
|Los Angeles, California||Hosts may only rent out their primary residences (where they live for more than 6 months out of the year); furthermore Hosts may rent no more than 120 days per year.|
|New York City||Hosts renting for less than 30 days must be permanent residents. While Hosting, they must occupy the property, and they may not Host more than one property at a time.|
|Paris, France||Listings must have a registration number to ensure compliance, and apartments may only be rented out for 120 days a year.|
|San Francisco, California||Hosts must be permanent residents and live on the property for a minimum 275 nights per year. They may not have more than one listing or rent out for more than 90 nights each year.|
|Santa Monica, California||Hosts must occupy the property during renter stay. They must also register for a business license and pay 14% of their revenue to the City.|
Airbnb Corporate Statistics
Airbnb had to eliminate more than 25% of its workforce as a result of COVID travel restrictions. While they have since reestablished many positions, they still don’t have as many employees as they did at the end of 2019.
- 6,132 employees work for Airbnb in 27 cities worldwide.
- Airbnb hired 535 new employees in 2021, increasing their workforce 9.56% YoY.
- 47.2% of employees are women in the binary†; women fill 41.6% of leadership roles.
- Airbnb employs 1,675 engineers; 27.5% of them are women.
- 13.3% of Airbnb’s US-based employees are from underrepresented populations.
- Airbnb scored 100/100 on the American Association of People with Disabilities’ Disability Equality Index® in 2021 and 2022.
- 1,000 employees surveyed gave Airbnb 3.8 out of 5 stars when scoring career opportunities, salary/benefits, management, culture/values, and work/life balance.
- 75% of Airbnb employees felt their pay was fair.
†Airbnb collected binary-only gender data until 2020; 2021 employee surveys allow respondents to self-identify their gender.
|Demographic||Overall Representation||Leadership Representation|
|Women, in the binary||47.2%||41.6%|
|American Indian or Alaska Native||0.4%||0.0%|
|Black or African American||5.1%||7.8%|
|Hispanic or Latino||8.0%||7.4%|
|Native Hawaiian or Pacific Islander||40.0%||**|
|Two or More Races – UM*||2.5%||**|
|Two or More Races – NonUM||2.7%||**|
|Decline to State or Provide||2.0%||2.0%|
Airbnb Lobbying Statistics
Airbnb has a vested interest in public policy, such as legislation regarding travel, housing, and corporate taxes.
- In 2022, as of the second fiscal quarter, Airbnb spent $480,000 on lobbying.
- In 2021, Airbnb spent $660,000 on federal lobbying.
- Airbnb’s lobbying expenditures in 2022 surpass 2021’s average quarterly expenditures by 45.5%.
- Airbnb works with three (3) lobbying firms that focus mainly on public policy as it relates to taxes, telecommunications, and travel & tourism.
- In 2022, Airbnb lobbyists have focused on nine (9) government bodies, including the Department of Housing & Urban Development and the Consumer Product Safety Commission.
Airbnb & COVID-19
Airbnb’s revenue took a massive hit from quarantines and lockdowns throughout 2020. As a result, the company postponed its initial public offering (IPO).
- In the second fiscal quarter of 2022, there were 50% more active listings for non-urban destinations than there were in 2019 Q2.
- Airbnb’s valuation decreased 48.6%, from $35 billion to $18 billion, from January to May 2020.
- Airbnb may have lost up to 54% of its overall revenue due to the novel coronavirus.
- Booking rates dipped by 85% at one point in 2020.
- Optimistic investors, contributed an additional* $2 billion to the company’s IPO fund after March of 2020.
- In August of 2020, Airbnb enacted a global ban on gatherings of more than 16 people at Airbnb listed properties “until further notice”.
- The $1 billion-dollar Airbnb Host Endowment launched in October 2020 with the purpose of providing emergency funds, educational grants, and other support to hosts and their families.
*In addition to the $6.4 billion previously raised across 22 funding rounds.
- Airbnb News
- Google Finance, Airbnb Inc (ABNB – NASDAQ)
- Yahoo! Finance, Airbnb, Inc. (ABNB)
- Airbnb Investors
- YCharts, Airbnb Inc (ABNB)
- Twitter, Airbnb
- OpenSecrets, Client Profile: Airbnb Inc
- Ahrefs, Overview: Airbnb
- Airbnb, Hosting
- Airbnb Help Center
- Reuters, Airbnb Valuation Surges Past 100 Billion in Biggest US IPO of 2020
According to the latest reports, the short-term rental industry will witness unprecedented growth in the coming years. This means that Airbnb rentals will also be profitable and prove to be a good investment for real estate investors.What is the user statistic for Airbnb? ›
Airbnb has more than 150 million worldwide users that have booked over 1 billion stays. 6 guests check into an Airbnb listing every single second. The average cost for an Airbnb in North America is $163 per night. Airbnb guests stay an average of 4.3 nights per booking.What is the trend in Airbnb 2023? ›
The company said it expects average daily rates in the first quarter to be softer than last year, a trend that will continue for the remainder of 2023. Part of that trend can be attributed to the company's pricing transparency and discounts, Airbnb said, which it expects to drive “greater affordability for guests.”What are the latest statistics on Airbnb? ›
Airbnb has 12.7 million listings as of December 2021, down from 14.1 million listings in 2020. There were on average 8,556,687 active listings (received a booking in the previous 365 days) on Airbnb in 2021. 356.9 million nights were booked on Airbnb during 2021.Is Airbnb slowing down 2023? ›
Feb 14 (Reuters) - Airbnb Inc on Tuesday forecast that average rates for its rentals would fall slightly in the current quarter and remain pressured through 2023, as vacationers return to lower-cost urban rentals.What is the marketing strategy of Airbnb 2023? ›
Looking ahead, Airbnb has identified three strategic priorities for 2023: making hosting mainstream, perfecting the core service, and building the foundation for future products and services.How do you measure the success of an Airbnb? ›
- Occupancy rate. ...
- Average Daily Rate (ADR) ...
- Average Length of Stay (ALOS) ...
- RevPAR - Revenue per available room. ...
- Net Operating Income. ...
- Revenue per Property. ...
- Total Revenue for All Your Vacation Rentals. ...
- Revenue per channel.
The Poconos, Pennsylvania
The Poconos has been rated as one of the most popular Airbnb destinations for a number of years running. One of its major attractions is that it's very accessible to travelers from multiple states which helps to ensure great occupancy rates throughout the year.
Airbnb's growth strategy: Promise & deliver on value for everyone. Airbnb relies on user-generated listings, content from its hosts, and most importantly, upon reviews from both guests and hosts in order to build trust.Is Airbnb getting over saturated? ›
Many people saw short-term rentals as a way to make money during the pandemic. Now an oversaturation of hosts has led to more Airbnbs, leading to booking slowdowns in some areas.
Analyst Future Growth Forecasts
Earnings vs Market: ABNB's earnings (15.8% per year) are forecast to grow faster than the US market (13.7% per year).
Airbnb competitors include websites like Vrbo, Booking.com, Tripadvisor, Agoda, Expedia, TUI Villas, TravelStaytion, HomeToGo, Plum Guide, and Google. Not all of them are vacation rental marketplaces.What is the biggest problem with Airbnb? ›
The biggest problems Airbnb Hosts deal with? The most common problems vacation rental hosts deal with are regulations, local laws, parties, excessive turnovers, unmanageable guests, not knowing your market and finding better guests.What state uses Airbnb the most? ›
Florida: Airbnb's Hot Spot
1 with more than 3,400 Airbnb listings per 50,000 people.
Airbnb says that fewer than 0.1% of stays result in a reported safety issue, but with more than 200 million bookings a year, that's still a lot of trips with bad endings. Only the most serious problems are transferred to the internal safety team.Why is Airbnb losing popularity? ›
Instead, market analysts say many U.S. Airbnbs are sitting empty because so many wealthier people and investors listed short-term rentals on the site, in the wake of a pandemic-fueled boom. The number of available short-term rental listings in the U.S. skyrocketed to 1.38 million in September.Why did Airbnb host decline? ›
Find out more about checking the status of your reservation. If your reservation request is declined and the listing for the stay shows that it's still available, the host's calendar may not be up-to-date or they may want reservations of a different length or time.Why are vacation rentals so expensive 2023? ›
Vacation rental prices are expected to rise and demand has doubled from 2019-2022 in rural areas and small cities, showing that travelers are taking advantage of growing occupancy rates. While AirDNA predicts slower growth in demand for STR in 2023, a decline will still see demand higher than pre-pandemic levels.What is the next big thing in marketing 2023? ›
The best marketing strategy in 2023 will be one with integrated video and written content: Pringle adds that websites still need text information but adding video to showcase products (and then having the ability to add to social media) will help marketers expand their reach to a wider audience.What is predicted for marketing in 2023? ›
In 2023, I expect a rise in brands looking to establish long-term partnerships with influencers and create content that aligns with their business objectives, values and audience. In today's crowded content landscape, brands can stand out by creating content that is authentic and memorable.
In 2023, there's going to be a shift in mindset from technical-based marketing to anticipation marketing. This will enable marketers to anticipate what customers want and then feed it into automation processes. This new mindset will now only make things more efficient but will enable personalization.How to analyze market for Airbnb? ›
- Utilize tools such as Airdna to analyze your market.
- Join and interact in community Facebook groups.
- Analyze the seasonality of your market (High season/ Low season)
- Look up important local events so that you can price appropriately.
Mashvisor is one of the best-performing and most accurate Airbnb analytics tools on the market right now. It is easy to navigate and enables investors to get into the smallest bits and pieces of its investment analysis. The real estate platform's analytics tool can help you estimate your: Airbnb rental income.What key factors may determine the success of Airbnb? ›
- Click Through Rates. ...
- Acceptance and commitment rates. ...
- Listing copywriting. ...
- Message/booking response rates. ...
- Featured image.
In the case of Airbnb, their target market is travelers who are looking for alternative lodging options to traditional hotels. More specifically, they're often looking for a more localized experience. Some tourists want to "live like a local," which is the language Airbnb uses to attract that audience to the platform.What city gets the most Airbnb bookings? ›
The most popular cities on Airbnb in the world are Tokyo, New York City, and Paris. Airbnb has listings in more than 220 countries and regions. People stay an average of 2.4 times longer in Airbnbs than at hotel stays. The United States alone has 660,000 listings, the highest number of any country in the world.How do I attract more customers on Airbnb? ›
- Make sure your profile is complete. ...
- Have an eye-catching title. ...
- Make sure your photos show off your home. ...
- Turn on instant book. ...
- Reduce your minimum stay to one night. ...
- Offer as many amenities as you can. ...
- Don't cancel your reservations. ...
- Keep your response rate at 100%
Since its inception in 2008, Airbnb has grown rapidly and gained market share. Because it provides lodging at lower prices than its competitor Booking.com, Airbnb is in a strong position to weather any economic storm.Can Airbnb survive a recession? ›
Long story short, if you hire out a property management service, a cleaning crew etc then an Airbnb is likely to be a breakeven business, but if you are willing to do some of the work yourself as a side hustle, it can make for some extra spending money during a recession.Are people still making money with Airbnb? ›
According to online data, Airbnb business owners can make close to $100,000 per year, if not more, without owning any properties. From co-hosting to becoming a vacation rental consultant, we've compiled the top 10 ideas on how to make money on Airbnb without acquiring a property.
For the first quarter of 2023, Airbnb expects to generate revenue of $1.75 billion to $1.82 billion, or a gain of 16% to 21% year over year. That's slower than its 40% growth in 2022.What is the prediction for Airbnb in 2025? ›
It then predicted a dip to $139.38 by May 2024, slipping further to $134.24 by May 2025, with a future price of $129.10 by May 2026. The 5 year Airbnb stock outlook put the stock at $122.95. This would represent a modest rise of almost 3% from the current $119.37 level.Is Airbnb a good investment now? ›
And after bolstering its own cash-generating abilities, Airbnb is now well positioned to produce strong returns for its shareholders. Airbnb's stock price is already up nearly 40% in 2023, and more gains likely lie ahead. Here's why you might want to consider buying shares today -- before more bulls come rushing in.Which is bigger Airbnb or VRBO? ›
Airbnb has more listings.
When it comes to variety, Airbnb comes out on top. Currently holding 5.6 million worldwide listings, Airbnb provides more opportunities to find a unique reservation versus the 2 million listings on Vrbo.
The Mushroom Dome is the most booked and most wish-listed property on Airbnb's platform, besting 5.6m other listings, including a house shaped like an elephant, a cave in France, and a 12th-century Scottish castle.What is Airbnb's biggest asset? ›
Airbnb's biggest assets are the individuals and the hosts who are the key components in the Airbnb process. Airbnb acts as a platform for hosts and travelers. Hosts can put up their property for stay, and if someone wishes to stay there, the hosts get rent in exchange.What is Airbnb's weakness? ›
Lack of Quality Control. Since Airbnb does not own the properties which it advertises, you can only do so much to ensure quality control amongst its listings. The company has made some efforts to make sure that guests enjoy the very best experience.What is a competitive disadvantage of Airbnb? ›
Weaknesses: Relying on strangers to host leads to legal violations. Airbnb faces problems stemming from housing laws and regulation violations. Hosts are paid for offering their rooms for a set time. It seems like easy money, and who doesn't want quick cash?What is the bad side of Airbnb? ›
People who list on Airbnb also don't have to pay for the same insurances that hotels do, therefore if anything were to happen Airbnb may not cover guests at all. This also includes theft of cash/valuables from the property, whether it was from the host, other guests or as a result of a break-in.What city has the highest Airbnb occupancy rate? ›
- Santa Barbara (93101 – 93190) Airbnb Occupancy Rate: 84% ...
- Yosemite (95389) Airbnb Occupancy Rate: 84% ...
- Sacramento (94203 – 94299) Airbnb Occupancy Rate: 62% ...
- San Jose (95103 – 95196) Airbnb Occupancy Rate: 61% ...
- Long Beach (90745 – 90899) ...
- Palm Springs (92258 – 92292) ...
- Los Angeles (90001 – 90189) ...
- San Francisco (94101 – 94188)
Locations with tourist attractions such as beaches, mountains, or a national park are typically desirable for Airbnb real estate investing.Is Airbnb becoming more popular? ›
Airbnb supply spikes in 2022, saturating market for hosts
Compared with September 2021, the number of available U.S. listings on Airbnb increased by 29 percent, although occupancy rates ticked up less than a percentage point from a year earlier.
Hosts are paid out based on guest stays. Guests often find Airbnb is cheaper, has more character, and is homier than hotels. Risks of hosting include renting your place to rude guests, theft or damaged property, complaints from neighbors, and potential regulatory violations depending on your location.Can police remove Airbnb guests? ›
So until someone stays long enough on your property to be legally deemed a squatter, they're just trespassers or loiterers. They can be removed by law enforcers.Do most people make money on Airbnb? ›
Airbnb listings with 51-100 reviews on average earned $21,569 in the U.S. in 2021, and listings with more than 100 reviews on average earned even more - $23,862 in 2021. Properties with zero or a few reviews tend to make less for their hosts.Is Airbnb arbitrage profitable in 2023? ›
Airbnb arbitrage can be extremely profitable if you do your research and find the right strategy. You can earn thousands of dollars in monthly profit depending on your market and how many expenses you have. The average Airbnb listing rents for about $150 per night, which equals $4,500 per month.What is the price prediction for Airbnb in 2025? ›
It then predicted a dip to $139.38 by May 2024, slipping further to $134.24 by May 2025, with a future price of $129.10 by May 2026. The 5 year Airbnb stock outlook put the stock at $122.95. This would represent a modest rise of almost 3% from the current $119.37 level. The site didn't provide 10-year forecasts.Will Airbnb ever be profitable? ›
Airbnb Attains Yearly Profitability for First Time in 2022, Breaking Records With Most Profitable Quarter Ever | Rental Scale-Up.What is the future prediction for Airbnb? ›
Airbnb Inc (NASDAQ:ABNB)
The 29 analysts offering 12-month price forecasts for Airbnb Inc have a median target of 140.00, with a high estimate of 165.00 and a low estimate of 98.00. The median estimate represents a +17.78% increase from the last price of 118.87.
I became a multimillionaire through Airbnb and make $600,000 in revenue every month. Here's how I set up my first properties without ever buying or owning them. Chris Choi couldn't afford dental school tuition, so he got started as a host with only $8,000. He now has over 100 listings at just 30 years old.
Data source: Airbnb. YOY = Year over year. Airbnb management expects the company's revenue to rise 17%-21% year over year in the first quarter of 2023, which surpassed analysts' expectations for 13% growth.Where is Airbnb most profitable? ›
According to data shared by Mashvisor, one of the top Airbnb host calculators, Nashville in Indiana is one of the US cities that offer the highest short-term rental cash on cash returns. Hosts can expect a monthly short-term rental income of about $5,000, with daily rates averaging at $260.What is the 5 year prediction for BNB? ›
About BNB Price Prediction: 2023-2050.
Binance Coin (BNB) price is expected to reach $2,775.38 by 2030.How high can BNB go 2030? ›
BNB price prediction March 2030: BNB's price for March 2030 according to our analysis should range between $1515.37 to $1743.49 and the average price of BNB should be around $1629.43.Why is Airbnb not doing well? ›
Instead, market analysts say many U.S. Airbnbs are sitting empty because so many wealthier people and investors listed short-term rentals on the site, in the wake of a pandemic-fueled boom. The number of available short-term rental listings in the U.S. skyrocketed to 1.38 million in September.Who is Airbnb's biggest competition? ›
Airbnb competitors include websites like Vrbo, Booking.com, Tripadvisor, Agoda, Expedia, TUI Villas, TravelStaytion, HomeToGo, Plum Guide, and Google. Not all of them are vacation rental marketplaces.How high can Airbnb stock go? ›
ABNB Stock 12 Months Forecast
Based on 33 Wall Street analysts offering 12 month price targets for Airbnb in the last 3 months. The average price target is $141.64 with a high forecast of $185.00 and a low forecast of $98.00.
Wall Street thinks Airbnb has a ton of growth ahead of it.
|Year||Earnings-Per-Share Forecast||YOY Growth|
The second platform predicts that $255.9 will be Airbnb's maximum price for 2024, and the minimum price will be $209.4.